A native of South Carolina, Joseph calls the Southeast home. He earned a bachelor’s degree in biomedical engineering from the University of South Carolina and a Master of Science in Viticulture and Enology from California State University Fresno.
Joseph has more than a decade of hands-on experience farming premium wine grapes across both western and eastern North America. After working in multiple growing regions across California’s wine country—including Napa, Sonoma, Monterey, Paso Robles, and Santa Barbara—he set his sights back to the east to immerse himself in the eastern viticulture of Virginia, North Carolina, and Georgia.
He enjoys sharing his knowledge with others. In his free time, he serves as a faculty member for VESTA, an online grape and wine education program interacting with students from around the world. Geller’s farming philosophy is simple; it starts from the ground up. He relies heavily on his knowledge of soil science to better understand the land he is farming and make the best decisions possible to achieve a premium quality product. “Farming is all out adapting to the season’s challenges in front of you because every year is different.”